Skip to content
  • Marketing Services
    • Search Engine Optimization
    • Planning – Marketing Action Plan
    • Content Marketing
    • Marketing Automation
    • Video Production
    • Email Marketing
    • Social Media Marketing
    • Advertising
  • Website Services
    • Website Design and Development
    • Fully Managed Web Hosting
    • Content Marketing
    • Search Engine Optimization
  • Portfolio
  • About Us
  • Articles
  • SPARK
  • Contact
    • Contact Us
    • Careers
Menu
  • Marketing Services
    • Search Engine Optimization
    • Planning – Marketing Action Plan
    • Content Marketing
    • Marketing Automation
    • Video Production
    • Email Marketing
    • Social Media Marketing
    • Advertising
  • Website Services
    • Website Design and Development
    • Fully Managed Web Hosting
    • Content Marketing
    • Search Engine Optimization
  • Portfolio
  • About Us
  • Articles
  • SPARK
  • Contact
    • Contact Us
    • Careers
Convergent1 Web Design, Digital Marketing, Video Production, & SEO
  • Smart Marketing

3 Companies That Changed Their Logo in 2015

  • January 27, 2016
Logo-Design-2015-Brand-Changes

A company logo is often the first thing that sticks to a consumer’s mind when thinking of a product, brand, or company. Designed to be visually appealing and easy to remember, logos play an important role in business marketing and in maintaining a company identity. A logo is often the most visible representation of a company to its target population; while providing essential information about the company, its core values, and objectives that help consumers identify with the brand. Because of this, a well-designed logo is an integral part of any company’s marketing strategy; one that may even determine its success or failure.

Logo Fail: Do you have a bad logo design?

While logo redesigns can help positively boost business exposure and sales, bad design jobs can do just the opposite, and give you the kind of boost you don’t want. Most mistakes with logo redesigns involve changing a logo so that it becomes totally unrecognizable; removing the most recognizable aspect of a logo, or using a design or color scheme that others may deem offensive- resembling something that is not related to the company or its brand.

3 Major Company Logo Designs in 2015

The previous year saw quite a few companies undergoing changes in their logo design, especially in the area of marketing. Top companies that changed their famous logos include Google, Sbarro, and IHOP: The tech giant, Google, gave its traditional multicolored logo a more streamlined look with a newer, cleaner font, while keeping the color combination that made the logo instantly recognizable for the past 16 years. Moreover, the stand-alone multi-colored “G” has also served as a company identifier in the simplest manner.

Struggling pizza chain Sbarro also did a logo redesign; replacing the flag-like logo of green, red and white, with bold text in front of a triangular shape that resembles a pizza. They successfully used the same color scheme, and came up with a design strategy that many say is, ‘A step in the right direction.’

Finally, IHOP worked with Studio Tilt to create a brand-new logo with a smiley face and sky-blue letters, both of which gives the old chain a brighter, younger, and friendlier look.

Logo designs have never been more relevant than they are today. A creative new spin on an old design can give a company’s overall image a facelift, and serve as a powerful marketing tool for both small and large brands. For professional logo design help, contact Convergent1 today!

Recent Posts
  • Can Marketing Success be Found in Selling Solutions?
  • How to Tap the Power of Video with Video Marketing Services
  • Lead Generation and Your Business
  • 5 Things You Need to Know About Hiring an Ad Agency
  • 5 Things Companies Should Know About SEO Services
Categories
  • Advertising Agency
  • Apps
  • Blogging
  • Business Recovery Plan
  • Case Studies
  • Content Marketing
  • Design
  • Entertainment
  • Infographics
  • Marketing Strategy
  • Security
  • SEO
  • Smart Marketing
  • Social Media
  • Technology
  • Uncategorized
  • Web Design
  • Web Hosting
  • WordPress

Related Posts

Convergent1 offers solutions to brand marketing
Marketing Strategy

Can Marketing Success be Found in Selling Solutions?

Houston businesses now have the opportunity to learn if it’s OK to start ditching sales’ pitches on products and services and turn to brand marketing messages that sell solutions. Read on and then connect with Convergent1 for more information at 713-690-0707.

April 28, 2022
Video Marketing Banner
Advertising Agency

How to Tap the Power of Video with Video Marketing Services

Blogs and infographics are moving over to the sidelines as video marketing takes center stage in the marketing arena. Video marketing gets proven results, making it a stand-out

April 25, 2022
lead generation
Marketing Strategy

Lead Generation and Your Business

The world is an increasingly digital place.  Technology has made the world smaller, in seconds we can interact with people and businesses on the other

April 21, 2022
View More

Corporate Office

Convergent1 | 20333 SH 249 Suite 200, Houston, TX 77070
713-690-0707

SPARK Business Works
Agency Vista Verified Badge
best in search
top graphic design companies in the united states 2021 banner award
UpCityBW
Convergent1 business hall of fame Houston award 2021
Best Advertising Agencies in Houston
Facebook-f Linkedin-in Instagram Twitter Youtube Vimeo-v

© 2021 Convergent1. All Rights Reserved. | Privacy Policy | Site Map | DUNS: 927474952 | CAGE Code: 83YC7

Menu
  • Marketing Services
    • Search Engine Optimization
    • Planning – Marketing Action Plan
    • Content Marketing
    • Marketing Automation
    • Video Production
    • Email Marketing
    • Social Media Marketing
    • Advertising
  • Website Services
    • Website Design and Development
    • Fully Managed Web Hosting
    • Content Marketing
    • Search Engine Optimization
  • Portfolio
  • About Us
  • Articles
  • SPARK
  • Contact
    • Contact Us
    • Careers
Phone
  • 713-690-0707
Headquarters
  • 20333 SH 249
    Suite 450
    Houston, TX 77070