Backlinks: What They Are And Why You Need Them

backlinks

Search engine optimization is on the minds of most individuals and businesses who have a digital backlink strategypresence.  SEO is an important aspect of being found online, as optimizing your digital presence is how you can communicate to search engines, helping your target audience find you when they search.  When you begin to learn more about search engine optimization you’ll come across the term backlinks again and again.  This is because backlinks are important to your overall SEO strategy and your success.

So, what are backlinks?  Do you really need them?

What Are Backlinks?

Backlinks are also known as inbound links or external links.  Regardless of the name that you or others know them by, they are links that point from a page on one website to the page on another.  These links come from third-party sources that are outside of your website. rather than from inside of, or internal, linking.

As a web user, you see these links often, perhaps without even realizing it.  Backlinks are often used to provide the reader with more extensive information, to support a thought, or to provide a purchasing resource for the reader.  When backlinks are well done, they occur naturally, so they are not disruptive to those who choose not to use them but available for those who are.

Do You Really Need Backlinks?

As an experienced SEO company, we can tell you that you absolutely need backlinks. Backlinks are one of the most important elements of your overall SEO strategy.  Google themselves stated that backlinks are one of the two of the most important elements they use to rank websites.

Why are they so important? Because a backlink is essentially a digital vote of confidence. When a business or individual puts a link to your website on their website, it is essentially telling their readers that they trust you and they like you.  This link tells search engines that you are trusted, allowing you to rank more highly in their opinion, boosting your position on the search engine rank pages (SERP).

It is important to remember that not all links are created equal.  You need backlinks from other well-trusted sites that have domain authority.  If you only have links from poorly rated sites, the links do more damage than good.  Backlink building strategies are well thought out and should only be tackled by those with extensive link building and SEO knowledge.

Convergent1 Can Help You Improve Your SEO Strategy

Do you need help building backlinks to improve your overall SEO?  As an SEO agency, we have extensive knowledge in backlink building and developing robust SEO campaigns that will improve your position on the SERP, effectively increasing traffic to your website.  Are you ready to be found online?  Contact us today to learn more or schedule a FREE consultation to learn how we can position your business for success.

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