When asked about what they expect to accomplish with their social media marketing program, most people will answer with some generality. We desire “greater market penetration” or “increased sales”. Yet these are goals which, however laudable they may be in isolation, do not contribute much towards the conversation in terms of mapping out a strategy for attaining these desirable objectives. This is where Convergent1 can step in to lend the right kind of marketing assistance.
Make Sure You Have the Right Kind of Help
Given the rather complex nature of any well-thought-out SEO strategy, as well as its deep dedication to statistical probabilities and jargon-laden spreadsheets, most companies are happy to drop the matter into someone else’s lap and let them figure it out. While paying for brains is an excellent idea in most cases, it’s important to ensure that these engaging experts have a proper understanding. In fact, you’ll want to make sure they know all the factors involved before sketching out a coverage proposal.
Many firms are quite knowledgeable in the nuts-and-bolts aspects of SEO. However, they fall short in their ironclad belief in proven methods as a universal nostrum for all that afflicts every client. In other words, they plug everyone into the same formula and anticipate the same results. Yet, here at Convergent1, we have a different approach that we refer to as MAP.
Convergent1 Utilizes an Innovative Approach
A MAP, or Marketing Action Planning, starts with a thorough examination of our client’s current overall situation. We also place a particular emphasis on whatever website or email marketing efforts our clients have already undertaken. This step is critical to casting a successful new campaign. After all, most marketing efforts are in the same vein as exploring an oil field.
Producers expend a certain amount of effort into selecting the proper location and getting a well drilled into the field. At that point, and assuming that everything goes along properly, oil will come out of the ground. Initially, it’s a trickle that will suddenly morph into a gusher that produces fabulous returns. Eventually, however, this massive glut will slow down to a steady but dependable producer for years to come.
Likewise, when Convergent1 already knows which strategies a company is already utilizing, we can better predict which efforts may no longer be viable options. Much of the value may have been sucked out of the area already. The MAP strategy helps us determine which demographic(s) of a client’s customer base or target audience still needs service. Once we locate that special population, we help target marketing and strategies to connect with their need. In other words, we help your business present the products and services that your customers are looking for.
MAP Can Pick Up Where Your Last Marketing Efforts Left-Off or Failed
Conversely, your previous SEO campaigns may have also proven to tap into a very promising pocket. And even if your former team didn’t properly handle those campaigns and you received little results, we can help. Our perspective is to always take a fresh crack at it, especially if it’s well-warranted. The point is simply that MAP starts with a thorough, no-cost examination of a client’s situation as it exists today. It then uses that information to target the best possible avenues of attack. However, these are not the ones expected of those who play by a set of rules that benefit no one except the hidebound copyist. MAP can point the way to far superior SEO and social media marketing results.
Contact Convergent1 today and learn what our Marketing Action Planning method can do for your business.