Marketing: Why It Matters Now

SEO Marketing Agency Houston

It’s been said a lot of different ways, but the fact remains that we are living in unprecedented times. COVID has changed the way we do just about everything, including how businesses reach out and interact with our target audiences. Many companies are finding it hard to keep their head above water amid COVID, as their target audience is being more careful with their money. Marketing matters. Effective marketing has never been more important than it is now.


Businesses all over the world have felt the impact of COVID.  The impact has been a result not only of governmental shutdowns, but also because of supply and demand issues.  As you can see in the diagram below, nearly 60% of all businesses that responded to a survey about the impact of COVID on their business have been strongly affected by COVID-19.

COVID'19 affects industries
Figure 1: Learn More About How COVID-19 has impacted businesses around the world.

Luckily, as of August 2020, supply and demand issues are slowly improving around the world and governmental regulations are being lifted so businesses can try to get back to work.  The issue facing many now is that they are frozen, unsure of how to get started again.  Marketing matters because you need to get moving.  You need to push and reach out and connect.

Letting Your Target Audience Know You’re Available

aug5 image of chart
Figure 2: Consumer Spending Behavior Amid COVID

When COVID first made its appearance, many businesses shut down due to local health mandates.  Some never came back.  Does your target audience know you are back up and running?  Effective marketing practices through the use of your website and social media can let your former and prospective clients know that you are back up and running and ready to serve them.

Consumers are looking for businesses to be back up and running again, but they are also mindful of where they are spending their money.  With consumers more carefully spending their money, it means your marketing approach needs to be carefully planned.  Your message needs to shine through with a balanced approach, letting them know you are available to serve their needs and aware that things may not be quite back to normal for them. Not sure how to convey that message?  Convergent1 can help you land an effective message!

Kick Start Your Business Again

Marketing matters more than ever now because it is going to be what jump-starts your business.  While many businesses won’t come back from the economic disruption caused by a global pandemic, yours can come back and thrive if you approach it right.  Marketing will help you get going again, allowing for are looking for them.

Consumers are doing more online shopping than ever before.  Are your marketing efforts allowing you to be found easily online by both existing and new clients? The delicate part is that not only are consumers doing more purchasing online, they are also comparing brands and brand quality more closely amid COVID as they want to be sure that their funds are being spent as responsibly as possible.  Is your business ready to deliver the best quality product and services?  Do you need help conveying how your brand is going to better serve the needs of your target audience?  Being able to communicate these things and deliver will help you kick start your business even in unprecedented times.

Come Back Stronger Than Ever Before

Not only can you take back your business, but when you implement search engine optimization strategies you can actually build a stronger business.  This can be done through website updates, blog posts, social media posts, email blasts, advertising, and beyond.

Website Updates.  With more consumers spending time online, your website should be updated with all of your current business hours, specials, and COVID procedures.  Your web design should be easy to use, so the user does not have to spend their time looking for this information.

Blog posts.  Blog posts are a great way to reach out to your target audience in a less formal way.  You can keep them updated about what you have going on in your business.  Blog posts allow you to make a connection and drive home who you are, what you do, and why you do it. When you incorporate the use of keywords and backlinks you can actually make your business even easier to find for those who are searching.

Social Media Posts.  More people are on social media today than ever before.  Having regular, relevant, and optimized social media posts detailing who your business is and what you do can help you drive business in a new and exciting way.

Email blasts.  Marketing automation can be implemented to send out emails to your current client list and there is a wide variety of strategies that can be implemented to find new leads that you can reach effectively through email, as well.

Advertising.  Digital advertising is huge.  There are many different outlets such as Google Ads, Microsoft Ads, and beyond.  With proper advertising structure, you can get seen by your target audience every time they search the web.

There are so many great tools that you can use to reach out to new untapped segments of your audience.  This is just a brief glance at all of the SEO efforts that can be put into place to help drive business.  When you’re trying to come back better than ever, it is a great time to put your trust into a marketing agency that can help you create a strategy that will ensure greatness.

Marketing Matters, Are You Ready?

So now you know that you need to reach out to your audience, you can get your business going and you can come back stronger than ever before.  But do you know where to start?  Convergent1 specializes in helping companies just like yours develop a business recovery plan post COVID.  Through a variety of search engine optimization efforts, we will position your company to come back better than ever.  Contact us today for a free consultation so we can discuss your needs!

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