Customers today suffer from infobesity, or information overload. Each day we are deluged with more information than we can possibly process. Effective advertising must be bold and compelling enough to break through. Once advertising captures attention, it must deliver a message that reinforces your value proposition. Evenmore, it should create a favorable impression and prompt a response.
At Convergent1, we have extensive experience developing messages that are strategically formulated to consistently resonate with customers. All driven by a strategic plan, our creative staff excels in translating those messages into compelling advertisements for any media. We are also successful at planning and negotiating, delivering real value in terms of improved efficiencies, placement and overall exposure. Convergent1 approaches advertising with the same strategic discipline that we do all marketing functions.
Innovative Online Marketing that Works
We know that advertising takes place on multiple levels these days. Gone are the days when we could merely negotiate with publishers for frequency rates and position. Today our ad planners are working on total merchandising packages that includes not only print, but digital and event marketing as well. Creativity is an important component in advertising but it’s not enough to succeed on its own. You have to make sure you’re delivering the right message to the right demographic with a significant share-of-voice. Never before has it been so quick and easy to analyze advertising ROI and understand its value to the marketing program.
Convergent1 works with companies to assure they invest their advertising dollars with the right vehicles. And also invest with budgets big enough to educate their clients, not saturate. For example, one of our clients with manufacturing capabilities spanning a variety of raw materials, reached out to us. They asked us to devise a marketing plan to reach a diverse audience of decision makers of manufacturing companies. So, we found just the right people using various in-flight publications through airlines, and coupled with a Google Ad Words campaign. As a result, our client’s phone started ringing off the hook, and the sales started ringing up as well.