Spotify Buys Echo Nest For Enhanced Music Discovery Engine

spotify logo

Spotify announced today that it has acquired music data platform The Echo Nest. Spotify says it will use the Echo Nest technology to continue improving user experience on Spotify and improve its music discovery engine.

More specifically, Spotify will look to leverage The Echo Nest’s musical understanding and tools for curation to drive music discovery. Not only will users be able to find more music they enjoy, but brands and partners will be able to build better music experiences for their audiences, or at least that is Spotify’s hope.

[H/T TNW]

 

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

SEO Marketing Agency Houston
Marketing Strategy

Marketing: Why It Matters Now

It’s been said a lot of different ways, but the fact remains that we are living in unprecedented times. COVID has changed the way we

Marketing Strategy

Impact Marketing: A Viable Option

We live in an increasingly digital world.  While the digital age is upon us and innovations are making marketing more focused than ever before, don’t