The Importance of Tags for Search Engine Optimization

search engine optimization

 

If you are new to search engine optimization you may have read or heard a lot about tags or tagging. Tags are used in many different ways and are instrumental in ensuring that the search engines can crawl your website and determine what it is about.  Effective use of tags will ensure that search engines serve up your website when your target audience is looking for your product or service.  Understanding all of the different types of tags and how best to use them will ensure your tagging efforts pay off.  Making a plan to implement tags can help your overall exposure and ability to reach your target audience through search engines.

Meta Tags

search engine optimization
Figure 1: Meta Tags and Search Engine Results

Meta tags are very important and should never be overlooked, regardless of how inconsequential you think any one page on your website may be.  A meta tag is a description inside of the code of your website that tells the search engine bots what the page is about. Your website must be able to effectively communicate with the search engine bots because you are reliant on search engines to drive traffic to your website effectively. Within your meta tag description, you’ll want to use keywords that are relevant to the content on the page so you can tie content and search engine results together.

Important: Convergent1 is a Houston Search Engine optimization agency that delivers results.

Title Tags

The title tag is closely related to the meta tag.  This type of tag is going to be seen not only on search engine result pages but also on external sites such as Facebook.  Title tags are used to tell the search engine what the page, and related content, is about.  Your title tag should have relevant keywords, as these keywords will not only communicate clearly to the search engine bots but also your target audience, enticing them to visit your website. Crafting these tags does not need to be overly complicated, but care needs to be taken to make them relevant, eye-catching, and never more than 70 characters.

Header Tags

Header tags are another important element of tagging in SEO. The header tags help to give a page

Header Tags
Figure 2: Utilizing Header Tags

structure.  A Header 1, or H2, tag helps the user, and the search engine robots, to see what the main objective is of any page.  Then other header tags such as H2, are then used to create more structure and convey what the supporting objectives of the page are.

Utilizing header tags will also help users enjoy their time on your website.  Organizing your website in a way to provide a positive user experience will ensure that the user stays longer, engages with your content further, and is more likely to convert.

The Image Alt Tags

Image Alt tags are also known as alt tags or alt descriptions.  These tags are text descriptions that are implemented into the source code of a website to explain photographs, graphic design elements, charts, and infographics. A well-crafted alt tag can help to boost the overall SERP to page one because the description alone answers a question your target audience may have and helps to communicate the purpose of the page to search engine robots.

HTML5 Semantic Tags

HTML5 tags
Figure 3: Examples of HTML5 Tags

HTML tags are used to format the content on your website.  The tags tell the browser how to display any content on the page.  Basic HTML tags do not indicate what type of content is contained within them and that is where semantic HTML5 tags come in.  These tags work to tell the search engine robots what the page is about, what content is most important. Essentially, these tags are a guide for the search engine bots, guiding them through your content and showing them what is the most important. Incorporating the use of these tags to your webpages will help ensure that search engine bots clearly understand each page on your website so your website is displayed for all relevant web searches on the part of your target audience.

Robots.txt Tag

This is another type of tag that is used specifically to “talk” to the search engine robots.  These robots.txt tags function to guide the bot to show them what information should be indexed and what information on your website should not be indexed.

Nofollow Link Tags

Nofollow link tags are associated with the HTML5 tags that we mentioned previously.  The nofollow

nofollow links
Figure 4: The Importance of Nofollow Link Tags

link tags are used when the publisher of a webpage does not want the search engines to assume links found on the page are a vote of confidence for that specific link.  This came about when spamming in blog comments became a huge issue.  Now, no follow link tags are used to let the search engines know that just because there is a link found on a page does not mean that the website itself is endorsing another website.  This helps to ensure that the domain authority is not damaged by poor quality links that could be posted on a website.

Anchor Text Tags

These tags are embedded and visible on a website page and can be an important part of your search engine optimization efforts.  Content is usually hyperlinked to other relevant sections of that website or another related website. This can be used for deep linking within a website or to boost the credibility of content on the page by association with a well-trusted page on the same or related topic.

Canonical Tags

This type of tag is important because it helps you to avoid duplicate content that can damage your SERP.  Having content on your website that has been posted elsewhere on the internet can damage your SERP, so implementing canonical tags effectively tells the search engines that your website is where the content originated from so your website ranking is not impacted if others copy it.

Convergent1 Can Help You Improve SERP with Proper Tagging

Have you read through this explanation of tagging and its importance and now you feel overwhelmed by all of the considerations?  Search engine optimization can be overwhelming, especially if you are new to it.  Many overwhelmed business owners and individuals find that to ensure their online presence is as effective as possible they must hire an expert.  Convergent1 has been implementing SEO and tagging practices since they began and we would love to help you maximize the power of your website.  Feel free to contact us today for a free consultation where we can discuss your unique needs in terms of tagging, search engine optimization, or overall marketing. We look forward to helping you maximize your online presence!

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