Search Engine Optimization in marketing has never been more competitive with countless businesses battling for customers in every niche. It truly takes a lot of effort just to survive, and only the best can thrive. On the other hand, it is also a time when so many tools are available to everyone to get ahead of the competition. How they use these will determine where they rank at the end of the day. One of the best tools for online marketing is search engine optimization. It has evolved from a mere buzzword to a valuable set of techniques that are now being used by companies big and small.
What is Search Engine Optimization?
SEO stands for Search Engine Optimization. It is concerned with the ways in which the popular search engines like Google and Bing can be harnessed to increase traffic to a website. All things being equal, with greater traffic comes a corresponding rise in sales. Remember that Google processes millions of queries every day. It is the single most visited site on the planet, as people use it to search for everything they need from products to information. Here are engaged users telling you exactly what they want through keywords. The trick is to make it easy for your target customers to find you.
Research shows that people tend to click only on the first few links served from the research results. Rarely do they ever bother to look at the second page and so on. Businesses need to claw their way up the rankings in order to get noticed. They must identify the keywords that they want to focus on and do everything possible to ensure that they appear to serve the most relevant content for those terms. This is the specialty of SEO service providers. They can implement techniques that will, over time, produce a rise page rank for the client’s website.
What NOT to do when trying to reach Search Engine Optimization…
1. Ignore content.
If you want people to flock to your site, then do not ignore your content. Make it the best that it can possibly be by posting useful articles along with helpful images. Your site should provide something of value to its viewers. They will appreciate it and keep coming back for more. They might even share the page to their friends via social media, further expanding your reach. This wouldn’t be the case if the content was poor. Do not simply pepper your site with keywords until the posts make no sense at all.
2. Use gibberish URLs.
A common mistake among website owners is failing to optimize their URLs. These are the addresses of each page including the main domain name, directory name, and page references. By default, most content management systems use random sequences of letters and numbers. This is unhelpful to search engine optimization. Search spiders include the URL in their data gathering. The algorithm uses it to gauge the relevance of the page against the keywords, along with several other elements. If the URL is gibberish, then it won’t aid in the rankings. If it is optimized by reflecting the title of the article, for example, then it stands a better chance.
3. Employ large media files.
The text is not the only thing that search engines look at. They consider different aspects of the page such as loading time. Given two pages of roughly the same relevance to a keyword, the one which is able to load faster will be given preference in the rankings. One of the things that determine load time is the size of the images on the page. Keep them to a minimum and use compression techniques to reduce file size. Don’t give in to the temptation of dumping endless pictures on a page. As an alternative, you can place several thumbnails and link these to the full-sized images. Get Help, Call Today.
How competing businesses use Search Engine Optimization to their advantage…
The examples given above are just a few of the things businesses should avoid when creating their websites, but there are a whole lot more. On the flipside, your competitors are likely using a number of SEO techniques to their advantage. These may include:
They might already be optimizing their content for the local audience. For those offerings services to the community, this is a very powerful way of increasing the client base. Simply inserting the names of the city and surrounding areas can go a long way. Residents will usually type in the service they need followed by their town to find professionals who can help them. For example, they could type “dentist Houston” or “plumbing services Houston”. Even more specific keywords may be used to dive deeply into a target community. This makes them easier to find via search engines.
If you look closely at search engine results, you will see a blurb underneath the links. This blurb is usually taken from the page itself, either from the content or the meta description. Those with an enticing summary of the page written there are more likely to attract clicks. Perhaps the link will attract even more clicks than those at the top because the short piece is interesting and direct to the point. People will know exactly what they will get out of it. This snippet may be accompanied by a map to the establishment, and other business details such as contact information.
What you need to do to stay on top of the market…
Running a business in a fast-evolving society like we have requires a mastery of technology or at least the assistance of those who known their way around the rapid advancements. All of the leading companies have developed plans to improve their ranking in organic search results knowing that this is how most people look for products and services. They employ search engine optimization specialists to help them find weak points in their sites and turn them into strengths. Small businesses can benefit from search engine optimization as well in their quest to get ahead of the competition. Click Here to start your search engine optimization campaign.