Why Your SERP Position Matters

SERP ranking

If you follow our blog, you know that where your website appears on the SERP, or search engine results pages is vital to your success. To be successful in utilizing a website for business, the SERP is an acronym and marketing tool you should never take your focus off of.   Why does SERP Matter?


The Higher the Ranking the Better the Exposure

Wondering why the SERP position is so important?  Consider your own search engine behaviors. When you search for a term you probably look at the first 3-5 search engine results first.  If you don’t see, at a glance, what you are looking for, you may not even click.  Instead, you may change your search terms and start again in an attempt to quickly gain the insight you’re looking for.  This is exactly why you need to care about your SERP ranking.  Your target audience will rarely navigate to the second page, and will likely only consider the first 3-5 results.

The First Page Accounts for Nearly 70% of Clicks

Not only do most people not navigate past the first page of search engine results, but the first page of results also accounts for nearly 70% of all clicks for any given search.  While the first page gets the lion’s share of the clicks, the higher the rank on the first page, the more clicks your link will receive as well. Your goal should be continually moving higher up in any given SERP so you are ranking within the top three to enjoy the most exposure.  Did you know that the first position on the first page receives 40% of the clicks for that page?

How to Improve SERP?

Now that you know why you need to improve your position on the SERP, you are probably wondering how you go about doing that.  It all comes down to three words you probably know well by now: Search Engine Optimization.

Search engine optimization encompasses a lot of different tasks that all work to improve your SERP and get your brand more exposure.

Some important considerations include but are not limited to:

  • Ongoing development of relevant content with well-researched keywords
  • Proper use of tags and metadata
  • Internal linking between your pages
  • The development and maintenance of quality backlinks

Convergent1 Can Help With Your SERP Position

Feeling overwhelmed with all of the information on how to improve your SERP and the ongoing work that SEO initiatives require?  Convergent1 can help!  You can request a free website audit on our Houston SEO Company page. With more than 20 years of experience, we have the knowledge and tools to help you create an online presence that will work to drive business and help you succeed in the digital space.  Contact us today to discuss how we can help you meet your goals!

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