This brilliant video from Xfinity positions their brand in a way never seen before – “take a break from our technology and engage with your family”.
In a time where life is all about “me”; streaming data, watching movies wherever I go, and social media on my terms, Xfinity goes against the grain and creates an application to shut all of that off for the purpose of building interpersonal relationships with the ones closest to you -your family.
Xfinity got it! No more focus on the late Cable Guys, now they’ve positioned themselves in the minds of their customers as a company who cares about TRUE family relationships. Oh, they definitely connected.
See Video Below
Connect Them To The Why
Every organization knows what they do, whether offering products, services or solutions. Some even know how they do it; however, very few know why they do it.
Do you know your organization’s why? Does it even matter whether or not your customers experience with your brand reflects why? Who cares, the customer got what they needed and our sales are up!
Simon Sinek gives an amazing, inspirational, and thought provoking 5 min Ted Talk on the necessity to “Start With Why”.
See Video Below
Live, Laugh, Love and Learn!
Consumers are constantly searching for ways to easily connect with a product brand or service. Make the experience easy for them through laughter!
Were you aware that over 80% of businesses have inaccurate or missing information? There are over 70 Online Business Directories including Google, Yahoo, Yelp, and Bing that show information about your business.
The bigger issue is, did you sign up for those directories or is the information even correct?