A famous author and motivational speaker, Zig Ziglar, once said, “Nothing in this world ever happens until someone sells something to someone else.” An in most cases, nothing is sold unless it is first advertised in some form or fashion. Advertising is as old as the world, and it can be very scientific in its use and application.
However, newer forms of advertising and advanced technologies have revolutionized advertising. And while advertising today may be very powerful and seemingly simple, it’s not. What’s important is knowing how, where, and what marketing channels to select if you desire your ad investment to be effective.