Social Media Optimization
Helping Companies Meet Their Target Audience Where They Are: Online
Social Media Marketing Made Simple
We live in an ever-evolving technological world, with an estimated 3.8 billion people engaging regularly on social media. As such, it is more important than ever for businesses to meet their target audience where they are: online. Social media users are comfortable online, so it makes sense to approach and connect with your target audience where they are spending their time and money.
Simply having a Facebook page set up for appearances is no longer enough. Today it is vital to have engaging and relevant posts and advertisements on social media to raise brand awareness, increase brand loyalty, and provide valuable leads.
Why Social Media Marketing and Optimization is Important
Did you know that the average user is spending three hours a day on social media? People of all ages are plugged into social media, getting to know brands, and buying from them. Both B2B and B2C companies can benefit from having consistent branding, insightful organic posts, and engaging paid advertisements. We take the guesswork out of social media, giving your company a clear, actionable plan.
Are your current social media efforts engaging your target audience?
Our Approach to Social Media Marketing
The goal is to make our clients as relevant on social media as possible. We do this by first conducting an assessment that gives us insight into:
- How the company is currently utilizing any social media platforms
- How the competition is currently utilizing their social media
- What social media platforms are being used by the target audience
- The performance of paid ads, if applicable
- The performance of organic posts
This assessment allows us to see how we can advance your position across all applicable social media platforms.
Our strategies are unique to each client but may include:
Randomly posting content to social media networks is not effective. Therefore, and while collaborating with our clients, we develop an Editorial Calendar that focuses on a well-planned content communication strategy so that when a post occurs, its subject matter connects with the user more effectively.
These posts engage the reader and make them want to learn more about you. You build trust and brand loyalty with regular and relevant social media posting.
These paid advertisements lead your target audience to your website to learn more about you, what you do, why you do it, and eventually convert their visit into a sale.
Consumers love videos. If given a choice, 85% of consumers would rather watch a video than read an article. Social media is a great place to promote your business through the use of video.
As online consumerism grows, Convergent1 has continued to encourage our clients to make their presence known on a variety of platforms including but not limited to:
- Niche directories
As each client’s goals and audience are different, our guidance will be unique for each business, industry, and platform. Convergent1 takes a planned approach to all social media marketing, through our proprietary Marketing Action Plan process, or MAP. This approach has allowed us to really dial in on the best social media marketing tactic for each client, surpassing their expectations. You can learn more about our MAP process here.