Marketing Action Planning
Let’s Plan for Your Success
Planning for Success with a Marketing Action Plan
To streamline this process and ensure we are truly positioning our clients for success, we have developed a proprietary approach to planning that ensures we collect all of the data to achieve success regardless of industry or target audience. The Convergent1 approach to planning for marketing success is Marketing Action Planning, also known as MAP. Every client and every project that we work on benefits from our MAP process.
Harnessing the power of our MAP approach to planning, our clients see:
- Increased brand awareness
- Increased lead generation
- Increased website traffic
- An increase in ranking keywords
- A strong social media presence
- Impressive return on investment
The MAP Process
Step 1
The MAP Process
You can’t plan for where you’re going if you don’t know where you are now and where you have been. In this step we review your company history, sales journey, goals, and objectives to give us a clear image of where we are starting on your journey to marketing success.
Step 2
Brand Message & Ideal Client Persona Development
Our Voice of Customer Analysis and Focus Group Analysis provides invaluable insight into the customer perspecive, allowing us to create a brand message and supporting messages that speaks to your audience. This exercise allows us to narrow your marketing budget and optimize for future campaign performance, increasing your ROI.
Step 3
Search Engine Assessment
SEO is an essential component of any marketing campaign. We review your current domain and page authority, keywords and rank positions, back-links, content and blogging. We will provide insight into vulnerabilities that we can improve on to ensure your SEO efforts are working for you at all times.
Step 4
Advertising Assessment
We will look at your past and present advertising performance to measure your pay-per-click efforts in comparison to your competitors to see where we can benefit from their oversights. We will also look at how applying industry specific best practices can make for an even better advertising initiative.
Step 5
Social Media Assessment
Your target audience is on social media. This assessment takes a look at your current presence and the presence of your competitors on social media platforms. Our assessment will give you understanding into the importance of social media in any marketing campaign.
Step 6
Industry Assessment
In an effort to seek out new opportunities and gain perspective leads, we’ll analyze your potential room for growth and opportunities as well as any factors that may negatively impact your industry.
Step 7
Competitor Assessment
Our assessment will give you an edge over your strongest competitors by taking a deep dive into what they are doing and how you can capitalize on areas of the market they are overlooking.
Once we have reviewed all venues for marketing opportunities, we can create data-driven recommendations and build well-thought-out strategies to reach your company’s goals and objectives.
We’ll hand off our research and marketing strategies and you can decide on how you’d like to implement them. If you move forward with a MAP campaign, you can expect a smooth launch with our scheduling & implementation process.
