Services - Digital Marketing

Marketing Automation Services

Clearly Convey Your Brand Message Through Emails

Marketing Automation Services

We Understand the Art of Marketing Automation

Today’s marketing automation is not at all like it was even five years ago. There is much more innovative technology that effectively manages marketing processes and multifunctional campaigns. At the same time, these processes are managed across multiple channels, automatically. Yet, it’s more than just a “set it and forget it” process. Strategic marketing and ensuring a clear focus with targeted goals is the name of the game. 

When done right, here’s how you benefit:

Increase sales opportunities through email marketing

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

- DemandGen Report

Increase the quality of leads with email marketing

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads

- The Annuitas Group

Source: Salesforce

Through advanced marketing automation, your business can target customers with automated messages across emails, social platforms, web messaging, and even text. At Convergent1, we strategize with our clients to develop and set up targeted messages that can be sent automatically, according to customer responses and sets of workflow instructions.

 

Making Your Online Campaigns Work

Our firm uses email marketing automation to automate digital campaigns and sales activities to increase your ROI and maximize efficiency. When this tool is used effectively, your staff is free to work on tasks that make you better instead of repetitive and time-consuming tasks. Perhaps the best benefit is that marketing automation greatly reduces human error.

Top Benefits of Marketing Automation

  • Increased lead generation
  • Ability to measure overall ROI for your campaigns
  • Nurturing and scoring
  • Increased cost-effectiveness
  • Time-saving
  • Can scale alongside your business as it grows

Connect with Convergent1

If you’re ready to put an end to “email blasts” and start conversations that lead to conversions, you can go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. For instance, you can send every lead just the right information at critical points in their unique buying process. Our automation strategies also notify salespeople to act at just the right time.

Overall, our marketing automation services help engage targeted leads at critical points and cut through the noise of inaccurate messages and sales rhetoric. Instead, we work to help you stand out, and then provide the data to prove it! 

Increase sales productivity

Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

- Nucleus Research

picture shows 63%: increase productivity through email marketing

63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value of driver of marketing automation.

- Gleanster

Source: Salesforce

If you’re ready to get started, it would be our privilege to connect and discuss your marketing needs.