Process.

01. Planning

We have the experience to ask the right questions. And the wisdom to listen to the answers.

Convergent1 thinks like clients. We understand your need to deliver results and to manage your budget effectively and that means planning. In fact, planning is usually the smallest investment you will make in marketing. However, proper planning also has the biggest impact on your marketing results. Our process for marketing planning has been tested and refined for more than 20 years. We’ll quickly get to the issues and cut through clutter to articulate brand, position, and messaging in a meaningful way. How? It’s a process called MAP™ — the Marketing Action Planning. MAP is a methodical and disciplined approach that Convergent1 uses. For example, it’s where research, business acumen, strategic thinking, experience, and creativity merge to power marketing strategy for your business.

 

02. Execute

There are no ideal stockrooms here. Creative starts from the moment we engage with clients.

Once your strategy is in place, our firm has the necessary resource for carrying any plan through to implementation. From initial design concepts through production and distribution, our designers and managers oversee every project every step of the way. With every communication to your customers we know your brand is at stake, and we protect it as if it were our own. Our experienced people not only know their craft but understand your business which means that we get to the right concept quicker with less re-work.

03. Results

With Experience comes perspective. And the ability to recognize the proper tools to grow your business.

Winning awards is one thing (and we’ve won our share over the years), but our yardstick for success has always been our clients’ successes. From the beginning, we try to understand your business objectives on a deeper level so we can build measurement into every marketing project re recommend. We are results-oriented people that strive for excellence in what we do. Ask us — we have plenty of case histories about clients who could measure success immediately against the cost of the marketing program.