Search Engine Marketing Services
Paid Search Strategies That Get Results
We Know that Growth Is Important to You
Every company knows and understands that in order for anything to grow, seeds must be planted and there must be an investment of treasure, talent, and time in order to visualize an increase. The same concept applies to grow your business brand. In fact, effective search engine marketing, or SEM, is at the heart of e-commerce and digital retail growth. And fortunately, the team at Convergent1 has a genuine understanding of how people search for what they need online in terms of products and services. However, only quick and accurate information is what will cause searchers to take action.
Online searchers have become more precise, thanks to Google, especially when it comes to locating digital information instantly and efficiently. Here at Convergent1, we strategies to not only help your target audience find you but also move them into action through measurable conversions and intriguing calls to action (CTAs). Even more, we employ ongoing and advanced optimization techniques to help maximize your ROI. Whether it’s a PPC (pay per click) ad or a general-paid ad, we work to make your investments worthwhile.
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The Future of Search Engine Marketing is Now
The search marketing world is an ever-changing digital animal that most companies and marketers want to master. However, it takes professionals who are willing to step up to the learning curve and strategize on your behalf. And staying up to date on the latest technologies and changes is the only way to be to optimize, lead efficiencies, and eventually deliver on your ROI goals.
So, what does the future hold for SEM? It’s best to let statistical information and revenues speak to that question. For the next decade of search engine marketing, companies can look to the following:
Innovative PPC & SEO Integration
Since SEO (Search Engine Optimization) and PPC (Pay-Per-Click) go hand-in-hand, you can expect innovative strategies that will bring them together even more in the next decade. To get the most bang for your buck, new keyword strategies will include PPC data informing SEO on which targeted keywords are the most viable and profitable to helping boost organic page ranking. Then again, SEO data can also identify which of your industry keywords are worth bidding on. Furthermore, SEO strategists can better leverage PPC ad copy performance data to identify the best messaging for meta-descriptions. Lastly, side-by-side organic and/or paid listing brands will eventually look more dominant in the SERP (Search Engine Results Pages).
Other SEM trends in 2020 are:
- Buying Into Smart Automation
- Amazon PPC Continuing to Gain Ground
- Voice Search – Goes Above and Beyond Traditional Search
- Google Lens and Visual Search Continues to Grow in Popularity with Millennials