The power of video in online marketing continues to be demonstrated repeatedly by those who’ve become online stars and influences, thanks to YouTube, TikTok, and Instagram. However, you don’t have to be a celebrity to capitalize on the power of video marketing and advertising. Below are several ways video can help your small business expand its online marketing efforts and reach.
Online Marketing Tip
#1: Grabbing Customers’ Attention
Nothing captivates the audience like a good creative video, and companies can get a significant amount of exposure on YouTube and other sites. Viewers see millions of hours of videos each day, and 300 hours of video is uploaded each minute. That’s quite a reach, especially for a small business. At Convergent1, our creative team consults with you to conceptualize online marketing videos that help capture visitors’ attention, while also keeping them engaged on your site to interact.
#2: Greater Traffic Volume
Business owners can increase site traffic by using video marketing services. There are over a billion YouTube users, and viewership numbers and hours only increase by the year; and this doesn’t even include the other video marketing services a la TikTok and Instagram. Simply put, video platforms give business owners the chance to get their message out to millions of potential customers. Not only will we provide a very cost-effective service, we’ll also ensure that your reach is greater than that of regular cable and television stations.
#3: Higher Search Rankings
In the last few years, we have seen groups such as Google and Facebook buying up more and more video platforms. Good acquired YouTube, while Facebook snatched up Instagram. When combined, a video platform with Google becomes one of the biggest and most powerful of all social media marketing methods. With companies, and other streaming videos, prominently featured in Google’s search results, video marketing conveniently becomes a crucial part of any company’s SEO plan.
#4: Global Accessibility
Video platforms like YouTube are used all over the world, accessible anywhere and on almost any device. While many people still watch online marketing videos on a PC or laptop, most views now come from smartphones and tablets. Making your company videos available in different languages can make you even more accessible, as over 60% of views on a particular video come from other countries outside of the US. Because of the extensive availability, video marketing ultimately provides tremendous exposure for a business of any size. Especially when the video is done right.
These reasons are some of the biggest benefits of using video to market your business. Videos allow audiences to engage with your company’s content in a way that eBooks, guides, and newsletters cannot.
Contact Convergent1 online now, or call us at 713-690-0707 to find out how to include video through a new online marketing strategy.
