Blogs and infographics are moving over to the sidelines as video marketing takes center stage in the marketing arena.
Video marketing gets proven results, making it a stand-out tool for B2B and B2C businesses. With the benefit of video marketing services, every business can utilize engaging videos that drive conversions and increase ROI.
Why Video Marketing Services Are on the Rise
The proof is in these statistics:
- Marketers spent over $24 billion on video marketing in 2019.
- Researchers predict marketers will spend 31% more on video marketing services in 2021, perhaps as much as $36 billion.
- Researchers also predict that spending on video marketing for mobile devices will increase to 70%.
According to these statistics, video marketing enhances SEO results no matter the type of industry or business.
Why Video Marketing Proves Effective for B2B and B2C Businesses
An increasing number of business executives are turning to videos as a crucial source of information, making it an effective medium for B2B marketing.
Videos grab B2C consumer attention as well. Facebook users tune in to over 8 billion videos every day and often don’t even turn on the audio. Likewise, Twitter users post 2 billion videos daily, and tweets with videos get 10 times greater engagement.
How to Get Measurable Results with Video Marketing
Video marketing drives traffic and gives marketers measurable results to demonstrate how it’s working.
Check out these advantages of utilizing video marketing:
- Boosts SEO – 85% of users watch video content online.
- Performs well on all devices – Over half of consumers view ads on mobile devices.
- Increases your search rankings through backlinking – This improves discoverability and referral traffic.
- Increases conversions and ROI – 51% of marketers tend to agree that video marketing increases ROI.
Video Marketing Services: How to Take Your Business to New Heights
How can marketers tap into the power of videos?
Convergent 1’s video marketing services will take your business to new heights with the highest quality video content. From creating scripts and engaging videos with clear audio through to production, we have tools and experts to create videos that attract new leads to your website and convert them. After that, check out our other SEO services to help your video get noticed, including link building, content creation, and technical, local, on-page, and off-page SEO.
We know that informative, excellent-quality videos give consumers a clear picture of what they can expect from your company, and we aim to inspire trust in your brand.