Increasing your online visibility is key to generating sales and revenue for your business. If you own an advertising agency, you are well aware of the importance of standing out from the crowd. By following a few solid tips to increase your search engine optimization (SEO), you can catapult your website to the top of the search engine results page. Yes, they’ve been said before, but some businesses still just aren’t doing them.
1. Provide Good Content
Many companies make the mistake of writing for the search engines rather than people. The best way to get great readership is to write for your audience first and Google second. Create content that is relevant for your searcher’s needs and will entice them to read more. The better your content, the more traffic you will drive to your site. This in turn will result in higher search engine ranking.
Vibrant photos, video, and interactive content are adored by search engines. Fill your site with a combination of tutorials, quizzes, and comments (depending on your business) to command better search engine placement.
2. Update Regularly
Keeping your content fresh is also vital for your online health. Search engines love new content, and if you provide new information on a regular basis, they will reward you with top placement. If you have a blog, create a new post at least three times a week. Some of the top blogs update their posts daily, but updating them at least 2-3 times weekly is enough to attract the attention of the search engines.
3. Get Great Links
Inbound links from reputable sites are like a gold stamp of approval when it comes to search engine placement. When a high-ranking site links back to yours, you will enjoy a boost from the search engines. If your advertising agency gets a link from a popular gossip blog as the result of a guest post or favorable mention, your site will enjoy the increased exposure in the form of traffic driven from that site as well as higher search engine results page placement.
4. Use Keywords Wisely
In order to deliver to your reader, you have to provide exactly what they are looking for. Conduct keyword research and find out what terms your customers use to find your products and services. Use these key terms in your product descriptions, image captions, headers, and meta tags. By using strategically placed keywords, you will attract more traffic to your website.
When it comes to getting the best web placement for your advertising agency, understanding search engine optimization is key. By getting inbound links, using key words strategically, and providing compelling content, you can increase your site traffic without spending much at all.
And if you live in the Houston area and need help with SEO/SEM services, give us a call at 713-690-0707 or contact us.