20 years ago –which almost seems like yesterday-the mainstream modes of communication were primarily facsimile, e-mail, and regular mail. When we wanted to speak live, we got on the phone. Back then no one would have thought that communicating with people on the other side of the planet would eventually be as intense, rapid, and instantaneous as the real time interactive social media sites have made possible.

Today we now speak of social media marketing via Twitter, Facebook, LinkedIn, and YouTube –whatever works for you-simply because these sites have revolutionized the way businesses interact with each other and their customers, current or prospective. Breaking new ground into previous backwoods or uncharted territory is now possible if one uses these networks effectively.

Facebook and Twitter

Like they say, if you’re not on Facebook you’re not alive. Along with Twitter, these two are the most popular social networking sites mainly used for thought, video or picture sharing. With invited friends and group members being able to view your chats, conversations and picture uploads in real time, there is no telling how much you can extend your influence. Whether you are an entrepreneur, corporate professional, musician, writer, or a cartoonist, Facebook and Twitter are your friends for life.

YouTube and Instagram

These days if you want to go big, go YouTube. A video sharing site, YouTube is known for turning people into celebrities and overnight millionaires. Like most other social media sites, viewers are welcome to share, comment, and view your uploaded multidisciplinary material. On the same wavelength as YouTube is Instagram; which in sharp contrast to other sites, is essentially a video sharing platform that can be of great use to photographers, models and landscapers.

LinkedIn

Last, but certainly not least, is the social network for the professionals. LinkedIn is known as the entrepreneurs’ and corporate professionals’ ultimate world business network. This social engine can offer a more formal means for professionals to network and do business, share professional portfolios, form partnerships, seek out new career opportunities, or find potential employees and fill company positions.