Amazon stepped up its battle for television viewers on Wednesday, unveiling a new media streaming device touted as simplifying the experience of watching video online.
The palm-sized Amazon Fire TV device, which connects to television sets, aims to boost the US online giant’s efforts to capture viewers for its Prime Video service.
“It’s a tiny box with huge specs,” said Amazon Kindle vice president Peter Larsen at a New York event unveiling the device.
The box, along with a remote control device, also allows users to listen to music, and games may be played with a separate controller.
Larsen said existing devices “make streaming today too frustrating” and that Fire TV would simplify the experience.
One of the features highlighted by Amazon is voice search, allowing consumers to avoid the tedious task of searching for films or videos by punching letters into a remote control device…
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