Are you a small business owner? Do you want to increase the awareness of your brand identity? How would you like to establish a strong online business presence over the web? Well, one way to accomplish this is through professionally optimizing the content marketing on your current website. The other way is to seriously consider business blogging as an on-going strategy. Why? Read on to learn more.

Business blogging is a smart, results-driven and cost-effective way to enhance your inbound marketing efforts and attract potential customers. Did you know that 80 percent of the businesses that use blogging as a content marketing strategy have reported acquiring a considerable customer base through it? Furthermore, 82 percent of business owners admit that blogging is crucial to their business success.

Below, are some more compelling reasons why you need to jump on this bandwagon of success. You too can start enhancing your content marketing efforts through blogging.

Drive Search Engine Traffic to Your Site

Every time you write and post a blog, it gives potential customers a reason to visit your website. And if the content is of high quality, relatable, easy-to-read and engaging, they are likely to browse your website more. In fact, they may even feel compelled to contact you for information or services.

To further understand blogging, this is how it works… Whenever you post new content on your website through your blog, more pages from your domain get indexed by search engines. As a result, this increases your chances of showing up in organic searches, ultimately driving more traffic to your website. Furthermore, if you connect your blogs and social media pages together, viewers are more likely to share your content with others. Thereby, increasing your business outreach and introducing you to new audiences as well. It’s a no-brainer that more customers mean more chances of generating sales and earning profits.

Position Yourself as an Industry Leader

Through blogging and enhanced content marketing, you can answer the most common questions of your customers and leads. If you post informational and helpful content for readers consistently, this will help position your brand as an industry leader—an authority. And do you know what that means?

If potential customers find answers to their questions through your blogs, they’re likely to purchase products and services from you. Informational blogging assures customers that they can trust you, and they automatically view your brand as an authority.

Add Value to the Overall Customer Experience

Another great benefit of blogging is that it helps create value for customers. Through blogging, you are giving them quality and valuable information for free before they make a purchase. And this factor truly adds to the entire experience that customers have with your brand. Remember that the more your prospects can get from you for free, the more loyal they’ll be towards your business, which will further increase your conversion rate.

According to HubSpot, businesses that prioritize blogging may experience a 13 percent increase in their ROIs annually!

Give Yourself a Competitive Edge

If you keep your blogs active, updated and maintained, this will send a signal to your prospects that your business is loved and alive. Thus, they’re more likely to patronize you instead of your competitor who doesn’t actively post fresh content marketing information. A study showed that nearly 55 percent of users are encouraged to purchase if they see that a business has an interesting and active blog.

Get Content Marketing Help from Experts

So, if you want to experience business growth and boost business sales, then blogging is the way to go. Start blogging today to enjoy all these fantastic benefits. At Convergent1, we know that your Houston business can be a busy one and it’s likely you don’t have time to blog. In this case, put our marketing expertise to work for you. Our team content marketing team is here to take the load off and provide relevant blog articles and post content that ultimately boosts your SEO. Learn more by calling us today at 713-690-0707.