Many website owners create a great web design, but forget to incorporate important tools that can improve the performance of the site. Tracking visitor behavior and decisions are crucial for improving the visibility of the site, and attracting more customers. The below review will provide important guidelines for incorporating Google Analytics tools and tracking codes in websites.
What is Google Analytics
Google’s Analytics is an online service of the search engine giant that is designed to track visitors to the site and provide webmasters with crucial information about the performance of the site. It provides an easy to use tracking code that will measure traffic and highlight some improvement areas. The system can track visitors by geo-location, check which page they enter and exit the website, and even provide the website owner with conversion statistics. It helps calculating how many visitors end up making a purchase after visiting the site. Moreover, the tool is able to rotate different webpage variations, so the owner can pick the winner by comparing the performance of the page versions.
The Importance of Analytics in Web Design
When the internet started, and e-commerce was less popular, webmasters only cared about web design and did not track the performance of the site. Today, the landscpe of commercial sites is more competitive, and this means that increasing both visitor numbers and conversions should be the main priority of e-commerce site owners. As Google Analytics is able to track purchases, upsell offer conversion, and effectiveness of headlines, it is the perfect software to implement for those who would like to work smarter, instead of harder. As traffic is scarce, and there are many sites competing for the attention of the same customer, it is easier to double conversion rates than doubling traffic.
Understanding Customers Better
Audience reports created by the Google platform provide information about visitors that are crucial for webmasters. Further, the statistics also include a report of traffic sources, and site owners can check whether their paid advertising performs well, or they are losing money. By understanding where visitors come from, the site owner can increase traffic to the site. However, by knowing which sources deliver the highest conversion rate, they can focus their efforts on the most profitable marketing activities. Google Analytics can be implemented in any web design: several blogging platforms have their own plugins, while an individual code is provided for all users who sign up for the free service on the Google site to insert in the pages they would like to track. Content reports are created based on tracking the code inserted in the most common landing and exit pages.
How to Learn More
Inserting Google Analytics codes into the main web design is a simple task, however, configuring the platform to provide crucial information and statistics that are important in the marketing plan of the company is challenging. While Google provides video courses and free reports to help webmasters make the most out of their web design, it is recommended that business owners consult a web designer or marketing professional to get expert advice. Here at Convergent1, we use Google Analytics all the time. It’s one of our favorite tools. If you’re interested in improving your business performance online, contact us today!