Keywords underpin the success of search engine optimization (SEO) efforts, because they act as a link between a business and its target market. In fact, most consumers use keywords to search for the information they need.
As such, businesses go to great lengths to find and include relevant keywords in the content they publish online. Below is some more information on how keywords and SEO services can help your business grow; whether you have a Houston based business, or one in another city.
Reach the Right Audience
According to data published by Outbrain, search is the leading source of traffic to websites outperforming social media by over 300%. Search includes search traffic generated from desktop PCs, as well as mobile devices. With this in mind, a company that offers professional SEO services will tell you that you should publish content with keywords that your target audience tends to type into search engines. Of course, the content you publish online must be unique, informative/useful, and relevant to your target audience.
Improve Your Site’s Rank
Keywords and SEO services are essential in ensuring that your site ranks high on search engine result pages. This is particularly important because the search engines return their results that are relevant to the queries submitted by web users. In other words, sites that publish content without the right keywords typically rank low on search engine results pages (SERPs). It is also worth noting that SEO service experts observe industry standards and follow new developments closely. As such, you should let such an expert handle your SEO campaigns if you live in large market cities like Houston; especially if you lack the relevant expertise.
Reach Mobile Device Users
According to Google, mobile devices now account for more than 50% of all web traffic. As such, Houston businesses must have a strategy for reaching consumers who own smartphones and tablets. However, since mobile devices have smaller screens and lower computing capacity than desktop PCs, they have limited space to display content. Additionally, mobile devices may be unable to perform certain computations. Still, a Houston SEO expert would be able to optimize your site to make it more mobile friendly.
Take Advantage of Local Searches
Figures published by Search Engine Watch show that the intention of approximately 50% of web users who conduct mobile searches is finding local results. More importantly, 61% these mobile searches lead to purchases. To leverage local search effectively, create local content, get your customers to review your business on credible review sites, and list your Houston business accurately in local directories, especially the industry-specific directories.
Communicate With Consumers
Besides helping you grow site traffic organically, a SEO service expert can help you use paid ads to ramp up site traffic as well as communicate with consumers. For instance, data from Think with Google show that up to 70% of web searchers have clicked on paid ads with call button features.
If you run a business with a web presence, you should hire a Houston SEO services expert who can help you enhance its visibility online using strategies, such as publishing content that contains relevant keywords. By doing so, you would be able to reach the right audience, improve your site’s SERP rank, and communicate with your target audience more effectively.
Connect with Convergent1 today for SEO services in Houston.