How Important is Video Marketing?

If your company is considering video marketing communications, ask yourself the following questions: Do you want to reach out to more potential customers? Do you want to help your business grow? Today, it’s nearly impossible to continue to reach new customers without marketing your business online. Owners of small to mid-sized businesses, as well as start-ups, will especially want to find room in the budget to invest in video marketing to help boost their chances of customers visiting their website, staying on that site to explore a while, and then purchasing their products and services.

Why is Video Marketing So Important?

As of right now, nearly 75 million people just in the United States watch videos online every day. Nearly half of them are watching the videos on their mobile devices, which means they’re watching the videos no matter where they are or what they’re doing. On average, an adult in the United States watches around 105 minutes of video every single day.

Recent studies have shown that customers are 64% more likely to purchase a product after they’ve watched a video. If the video is on the landing page for a website, it’s even more likely they’ll purchase a product. Videos help keep people on the website longer, which also improves the chance they’ll become a customer.

What Are the Current Trends in Video Marketing?

Videos are increasingly being viewed on mobile devices, so the current trends are leaning towards shorter but more informative videos. Videos that are close to 2 minutes are generally more effective. Potential customers are also watching a lot more videos than they have before, so they’re looking for something to watch that’s new and that’s going to really grab their attention.

What is the Potential ROI for Video Marketing?

Video marketing has the potential to have a huge return based on how much it can help drive people to the website and get them to purchase a product. Recent estimates have a 157% increase in organic traffic when videos are added to a website and studies are showing that videos can increase conversions by around 80% if the video is located on the landing page. Higher traffic and conversion rates can lead to a significant amount of growth for the business.

Why is Professional Assistance Needed?

Videos should not just look like they were written and recorded in a single afternoon. While this may be an effective way to create a video occasionally, consumers are looking for videos that are well-made, intriguing, and very informative. Professional assistance from a marketing firm can give videos the polish they need to stand out and grab the customer’s attention.

How Can Business Owners Obtain Professional Assistance?

Owners of small to mid-sized businesses in Houston will want to work with a company like Convergent1 to get the help they need. Serving the greater Houston area for over 15 years, we have experience creating videos that consumers want to watch. We strategize with business owners to get a great ROI through videos production.

Get Started Today to Help Your Business Grow

So how important is video marketing? In today’s world, it’s crucial. You won’t want to miss out on the opportunities video marketing communications can provide for your business. If you’re a Houston business owner, you can connect with the marketing professionals of Convergent1 Smart Marketing. We help you develop strategies that put you on a path to reaching your marketing goals, which includes helping you create those professionally-produced and compelling short videos your customers want to see. At the same time, we help all our clients obtain the kind of lead generation they are looking for, along with various other professional marketing services. What we’ve done for others, we can do for you as well!

We’d love to meet with you; so, call us at tel:713-690-0707 for an initial consultation, or for more details and information.

By | 2018-04-20T11:02:04+00:00 April 12th, 2018|Marketing Strategy|

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