We are living in unprecedented times. COVID-19 has changed the way we do everything in our day to day lives, not to mention the impact it has on the way we do business. There is no doubt that social distancing is impacting business, but the distance doesn’t mean you can’t connect with your target audience despite the situation. The challenge now is to think outside the box; restructure for the time being so you can continue to be effective even in uncertain times.
There are some simple ways you can continue to connect and drive business and brand loyalty. In fact, your audience will enjoy hearing from you.
While it may have been some time since you wrote a physical letter to anyone, now may be an excellent time to brush up on your letter writing skills. Your audience may have their email inboxes flooded with email from other businesses right now, so choosing a different route will set you apart. A well thought out letter will stand out in the mind of the recipient, encouraging them to think of you first the next time they need your product or service.
Instant Video Messaging
Want to send an email to reach out but don’t want to get lost in the shuffle? Instant video messaging is a great option! This allows you to send your message by email, but in a more personal way, through video! 85% of internet users report that they prefer video, so why not utilize this great tool to say what you want to say in a manner that will leave a lasting impression?
While this may be out of your comfort zone, now is the time to make that leap. You can use video in many ways, including planned video productions, featured video clips and so much more. Video is a creative way to make an indelible impact on your audience.
Increased Social Media Presence
Social media is a straightforward way to reach the masses, including your target audience. Did you know there are more people on social media today than there were people in 1971? If you have been ignoring your business social media page, now is the time to dial in and make sure that you are reaching out and making connections.
With much of the world partaking in social distancing in one form or another, people are taking to the internet for their information, news, business needs, and social interaction. If you haven’t been utilizing social media marketing, you are missing out. Your audience is out there, so make this time count!
Convergent1 Can Help
If you aren’t sure where to start in changing the way you connect with your audience, Convergent1 can help! We know that this is an uncertain time and you may need some guidance to reach out and make meaningful connections right now. Our experienced, creative and talented staff are still hard at work and we stand ready to assist you in any way that we can.