If you still think social signals have no impact on your search rankings it’s time to get your head out of the clouds. Regardless of what Google’s Matt Cutts says about Google not using social as a ranking factor, the evidence to the contrary is undeniable. Social signals if nothing else help to saturate your brand across the web, but it’s more than that. Much more. Fortunately, there are guys like Neil Patel around to do the heavy lifting by creating amazing gifographics like the one below to illustrate a point. Neil dives into how social impacts search rank and offers up some very interesting studies as evidence.
It’s been said a lot of different ways, but the fact remains that we are living in unprecedented times. COVID has changed the way we