There are literally countless companies in Houston that offer website development services for free, or have a non-profit approach; unfortunately, there is always a catch to what you actually get for your site, and nothing really seems to work well, so you’re left high and dry with a terrible site. On the other side of the spectrum, there are website development services that offer sites with commercially-motivated blogs, forums, etc. that either enhance financial gain through advertising, or indulge in direct or affiliate sales. If your site is of the commercial type, then return on investment (ROI) will probably be your biggest priority. There are a few website development techniques and strategies that are designed to help you increase ROI for your Houston business.
1st- Learn How To Measure ROI
Whether you own a business in Houston, or any other city, there’s no point expecting financial return from your website if you don’t know how to measure your goals, or work with tools that help measure ROI. Therefore, understand what kind of website you need based on your business, and have the development of that site designed to clearly calculate what and how those returns will be measured. Generally, in-house business marketing professionals are able to implement tracking campaigns for their company, but fail at evaluating the ROI of each campaign.
2nd- Focus on Website Development Essentials
With every business goal, it is important to have specific tools and strategies within your website that will enable you to not only reach those goals, but also measure them. Professional marketing services will help you choose only the tools you believe would add value to your investments. There’s no need to focus on social media traction or press release responses. They only invariably increase awareness of your brand, and aren’t directly correlated to revenue. However, website essentials like customer feedback of online purchases, call-to-actions, customer reviews, and direct online interactions are all ways to increase ROI and meet business goals.
3rd- Acknowledge User Feedback
In your eyes, your website development features and design may have incorporated the best functional and aesthetic elements. But your customers or visitors may have a different opinion. Often times, business owners can receive valuable thoughts and ideas from patrons. Therefore, implementing a mechanism on your site that facilitates seamless customer interaction, is a great way to increase ROI. There are several methods for obtaining feedback, such as comment boxes, reaction cards, reviews, etc. that can be added to the site to gauge customer thoughts.
You are more likely to attract new customers through an online search engine. And engines like Google, Bing, Yahoo, etc., favor sites that have adopted the latest web technologies. For instance, with the proliferation of smartphones and tablet PCs, Google now favors “mobile-friendly” sites in their search results. Ultimately, the focus is on visitor experience through user-friendliness and relevancy.
4th- Incorporate Call-to-Actions (CTA)
It’s not just enough to have CTAs on specific pages of your site. Make sure every page of your site is CTA-accompanied. Call-to-actions could include seeking contact information (through text boxes); requesting opinions or responses to a blog post; bright visible buttons, etc. But since CTAs have become widespread, it’s important to ensure that they are unique. Unique specifics are more likely to make customers take notice and act; thereby, increasing your ROI.
For the very best in Houston professional website development, contact us at Convergent1.