Impact Marketing: A Viable Option

We live in an increasingly digital world.  While the digital age is upon us and innovations are making marketing more focused than ever before, don’t think that traditional initiatives have to fall by the wayside completely. There are still times when traditional, or impact marketing is a great tool to have in your marketing arsenal.

impact marketing

What is Impact Marketing?

It seems that today when you hear about marketing it mostly revolves around digital initiatives with SEO and social media.  While these are important for lead generation, impact marketing has its place in your Marketing Action Plan.  This is a more traditional approach that often leaves your audience with a tangible reminder of your brand.

For instance, if you look around your home or office you may have simple examples of impact marketing.  Do you have a magnet from your dentist?  Maybe you have a pencil with a doctors’ or lawyers’ name on it?

Some other great examples of this type of marketing include but are not limited to:

  • Brochures
  • Promotional materials
  • Sales material
  • Banners
  • Themed giveaway or gift items such as pens, notebooks, mousepads, etc.

These items are meant to leave a lasting impression.  Every time the recipient sees it, long after your initial encounter, they will think of you and your brand.  This creates brand awareness, so when the recipient needs the product or service you provide they will think of you first.

Direct Communication and Impact Marketing

Traditional marketing concepts can still be very effective today. You can utilize many channels for direct communication that will allow you to reach out and engage with your target audience effectively.  Some of the most popular direct communication tactics include but may not be limited to:

  • Radio advertisements
  • Television commercials
  • Mailouts
  • In-person visits
  • Referrals

With the right strategy and a true understanding of who your target audience is and where they can be found, these direct communication channels are a great resource.

Convergent1 Wants to Help you Make an Impact

Despite an ever-increasing demand for digital marketing solutions, we often present a combination of digital and impact marketing strategies to our clients because they have been proven to be highly effective.  With more than 20 years of marketing experience, we believe we can help you make an impact and drive sales.  Give us a call today at 713-690-0707 so we can start talking about your impact marketing initiatives.

 

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