Websites: More Than Just a Web Address

web development Houston

In the highly technological world we are living in today, your website is so much more than a web address.  Your website is your brand, your reputation, and your single most effective way to build relationships with your target audience.  Is your digital working for you?

website development

First Impressions Matter

It doesn’t matter if someone finds themselves on your website through an advertisement or an organic search, you have seconds to make a lasting impression.  Is your website making a great first impression?  Website development is very important to your overall success.

Not sure what elements may influence how visitors feel about your brand when they visit your website?  Some of the most impactful web design elements include:

  • Is your branding messaging clear? Can people discern immediately what you do and why you do it?
  • Does the website load quickly and is it responsive?
  • Is the website easy to navigate?
  • Is the color palette agreeable?
  • Are pictures of high quality?
  • Are you using engaging headlines and pictures or infographics to break up long blocks of text?
  • Do you have relevant content that will engage the visitor and keep them on the site?
  • Are you utilizing video communication opportunities to further engage the user?
  • Are you managing ongoing search engine optimization efforts?

As you can see, there are a lot of elements that can impact the first impression of a visitor to your website.  If all of these components are not in line and carefully tuned to your ideal customer, the customer will quickly leave your site and the opportunity to engage further is lost.

It’s Never Too Late to Craft a Web Presence You Love

If you have found that your website is not representing you and your brand well, that’s ok!  The great thing about the technological world that we live in is that things are ever-changing.  The fluid nature of the internet allows you to recreate your brand and start fresh.  Of course, the sooner you upgrade your web presence, the sooner your website can start working for you, driving engagement, and converting interest into sales.

Convergent1 Can Help You Craft a Web Presence that Works for You

As a digital marketing firm with more than 20 years of experience in website development, we can help you!  We can ensure that all of the components of a healthy website are integrated into your website.  Further, we can offer additional marketing solutions that will bolster your web presence.  We are eager to recreate a web presence you can be proud of, are you?  Call us today at 713-609-1826 or use our contact form!

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